The brief:
- Promote Vinamilk SuSu drinking yogurt with added Vitamin A that results in a better eyesight for kids.
- The idea needs to play as a platform for the Susu yogurt category so as to promote other variants of this product in the future.
The solution:
- Create a battle between cat – an animal famous for great eyesight – and children who drink SuSu.
- Animal vs. children is our platform for future products. When each new Susu product is introduced with the new feature added, we will pick and animal to have a battle with the children. Eg. if the product helps the children the be fast, we use horse, if the product helps the childen to be stronger, we use bear…
Credits:
- Client: Vinamilk
- Agency: TBWA Vietnam
- Production House: Clubhouse
- Creative Director: Lien Dinh
- Art Director: Thao Nguyen Nguyen
- Copywriter: Trang Ngo, Huy Phan
- Account Manager: Tan Nguyen, Anh Nguyen