Content Management

Here’s a collection of the projects that I’ve acted as a content manager and the specific tasks that associated with each project.

RMIT & Cha Mẹ

RMIT & Cha Mẹ (RMIT & Parents) is a content marketing project of RMIT University, targeting parents of current and prospective students. As a content manager from September 2017 to December 2020, my responsibilities include:

  • Build and execute a content strategy that meets the client’s marketing and recruitment objectives
  • Concept, edit and manage content in all platforms including a Facebook fan page, a Facebook group and a blog. 
  • Coordinate with freelance writers, designers and industry influencers to make sure content is delivered in a consistent style.
  • Build an active online community through engaged content and activities. Maintain an engagement rate of ~8% for the Facebook page.
  • Make sure all blog contents are SEO optimized with targeted keywords
  • Analyze content performance using Facebook Insights and Google Analytics as input for content optimization.
  • Run and optimize Facebook advertisement to increase conversion rate.  
  • Raise the number of Facebook likes/followers from 0 to more than 40.000.
  • Raise members of the Facebook group from 0 to more than 10.000 in 3 months

Links to the project:

Meadow Fresh Việt Nam

Meadow Fresh launched its official social media channel in February 2018 and I acted as a content manager for Vietnamese market from October 2017 to March 2018.

I worked on this project under the supervision of Isentia (formerly King Content). My responsibilities include:

  • Oversee all aspects of Vietnamese market’s content
  • Come up with relevant strategy and content ideas for Vietnamese market.
  • Coordinate with writers, editors, translators to produce high-quality content including blog posts, localized articles, social media content and videos.
  • Make sure content is consistent with the brand guideline.
  • Brainstorm and write a script for a hero video. Support with the post-production of the video.

Links to the project:

Bromeo Shop

Bromeo is an online shop selling products for cats and cats lover. As a content manager from September 2020 to present, my responsibilities include:

  • Build and manage the brand’s website using WordPress
  • Develop the brand’s tone of voice, look, and feel from scratch, continue to adjust and improve.
  • Manage and write all website content including but not limited to landing page, blog posts, FAQ, promotional materials, etc.
  • Using SEO practices to optimize web content to drive organic traffic
  • Analyzing performance data using Google Analytics to improve user experience and conversion rate

Links to the project:

Other Projects

Below are the list of other brands/projects that I’ve worked on as a content manager