The brief: Announce the promotion of MobiFone (a telecommunications company) which awards users with free movie tickets to MegaStar (a movie theater chain) when they purchase prepaid scratching cards.
The solution:What will happen when people scratch cards for free movie tickets? Their thumbs get hurt. Our campaign plays on this fact and the curiosity of human being.
Related:
Credits:
- Client: MobiFone
- Agency: TBWA\ Group Vietnam
- Creative Director: Lien Dinh
- Copywriter: Trang Ngo
- Art Director: Ngan Nguyen