The brief: Promoting Vinamilk Aloe Vera as a yogurt that helps women to have beautiful skin.
The solution: In Vietnamese culture, there’s an idiom to describe the unparallel beauty of a woman, it says “chim sa cá lặn, hoa thẹn nguyệt nhường” which means “bird falls fish dives, flower is ashamed, moon is defeated”. We have created our TVC based on that.
Credits:
- Agency: TBWA Vietnam
- Production House: ViewFinder
- Creative Director: Lien Dinh
- Art Director: Thao Nguyen Nguyen
- Copywriter: Trang Ngo, Vy Le