The brief: Introducing GoldSoy Calcium and Vitamin D, now with corn aroma to women from 25 to 40. The TVC needs to focus on “strong bones” and “corn aroma”.
The solution: Using the Vietnamese fairy tale Tấm Cám. The radio ad has a total different theme from the TVC because it has to be based on the first radio ad of this same product that aired before.
Related: